JA Be Entrepreneurial® introduces students to the essential components of a practical business plan, and challenges them to start an entrepreneurial venture while still in high school.Following participation in the program, students will be able to:
- Recognize characteristics and practices of successful entrepreneurs.
- Evaluate an entrepreneurial idea based on product, customer, and competitive advantage criteria.
- Demonstrate business-planning skills for venture start-up, marketing, financing, management, and ethical decision-making.
Session Overviews & Objectives
Session One – Introduction to Entrepreneurship
Overview: Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship, and early product development.
- Recognize the elements of a successful business start-up.
- Evaluate myths and facts about entrepreneurship.
- Consider product-development options.
Session Two – What’s My Business?
Overview: Students continue to develop their product or service idea by analyzing various sources of successful entrepreneurial ventures, culminating in their selection of a product or service as the basis of their business plan.
- Recognize the importance of carefully selecting their product or service before starting their business.
- Apply their passions, talents, and skills to a market-needs assessment to determine the basis of their business plan.
Session Three – Who’s My Customer?
Overview: Students examine how market needs and demographics contribute to successful entrepreneurial ventures.
- Recognize the importance of analyzing their market.
- Apply a needs assessment to the market available to a specific product.
Session Four – What’s My Advantage?
Overview: Students learn the importance of intentionally selecting and applying competitive advantages to an entrepreneurial venture.
- Define competitive advantages and recognize them in other businesses.
- Demonstrate the importance of selecting competitive advantages that give their product and market an edge on the competition.
Session Five – Competitive Advantages
Overview: Students apply competitive advantages to entrepreneurial ventures.
- Evaluate competitive advantages.
- Select competitive advantages that drive a developing business venture.
Session Six – Ethics Are Good For Business
Overview: Students learn to anticipate ethical dilemmas and consider consequences in making ethical business decisions.
- Evaluate short- and long-term consequences in making ethical decisions.
- Express that being ethical can be good for business.
Session Seven – The Business Plan
Overview: Students apply the six elements of successful start-ups to a business plan for their product or service.
- Compile essential entrepreneurial elements into a sample business plan.
- Includes a series of seven sessions recommended for high school students.
- Average time for each session is 45 minutes.
- Materials are packaged in a self-contained kit that includes detailed plans for the volunteer and materials for 32 students.
- Resources available online, including additional full-length sessions, business-plan podcasts, and On Your Own activities for students.
- Prepares students to develop the essential components of a business plan.
- Session-specific, student-friendly materials included to increase student interaction and emphasize JA’s experiential approach to learning.
- Correlates well to state social studies, English, and math standards, as well as the Common Core State Standards in English/Language Arts.
Be Entrepreneurial enhances students’ learning of the following concepts and skills:
Concepts—Advertisement, Business plan, Competitive advantages, Customer, Demographic, Entrepreneur, Entrepreneurial spirit, Ethical dilemma, Ethics, Financing, Franchise, Long- vs. short-term consequences, Management, Market, Market needs, Marketing, Nonprofit business, Product, Product development, Profit, Social entrepreneur, Social responsibility, Stakeholder, Voting
Skills—Analyzing information, Business planning, Categorizing data, Decision-making, Evaluating alternatives, Expressing multiple viewpoints, Graphic presentation, Oral and written communication, Presenting information, Reading for understanding, Weighing consequences, Working in groups, Working in pairs